CHICAGO—March 4, 2021—The National Marine Manufacturers Association (NMMA) announced today 58 recipients of the 2020 Marine Industry Customer Satisfaction Index (CSI) Awards for excellence in customer satisfaction. Award recipients were acknowledged this morning during NMMA’s 2021 State of the Recreational Boating Industry and Awards Presentation.
The Marine Industry CSI Awards honor boat and engine manufacturers who actively measure customer satisfaction and pursue continuous improvement to better serve their customers. Award recipients achieved an independently-measured standard of excellence of 90 percent or higher in customer satisfaction over the past program year, based on information provided by customers purchasing a new boat or engine during the period between January 1, 2020 and December 31, 2020. Participating manufacturers must survey all new boat buyers during this period. For this reporting period, the program surveyed more than 175,000 customers.
“Consumer expectations of products and services are dramatically increasing across all industries. In recreational boating, we collectively continue to enhance our brand, product and dealer experiences to provide exceptional customer service and quality products,” noted Robert Newsome, senior vice president of operations for NMMA. “Today, we honor those boat and engine brands who deliver on these values and are examples of excellence in customer satisfaction.”