The Watercraft Journal Reviews the 2018 Yamaha WaveRunner Line Up

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[Excerpted from Watercraft Journal, August, 2017]

“It’s incredible to believe, but not since the tipping point of 2008 has the boating and marine industry been so vibrant… during the past 12 months, 88 million Americans took to the water, equating to a growth explosion 3-to-4 times greater than previous projections. Of that growth in the boating market, the personal watercraft industry leapt up an incredible 11-percent in new unit sales.”

“Marking that growth were gains from…Yamaha, who rocketed ahead with a staggering 18-percent gain (making Yamaha the fastest growing brand). Of that impressive growth, an impressive 49-percent of new vehicle sales went to first-time buyers…”

“…Yamaha’s EX Series lead the percentage of first-time buyers for the brand, while the GP1800 was praised for being the first performance runabout in the Top 10 sellers in years (fetching a respectable 6th place). In fact, six Yamahas filled the Top 10 best sellers for 2017, with the EX Sport grabbing 3rd place in the Top 3…and the GP1800 out-sold the Sea-Doo RXP-X 300 two-to-one in 2017, and was one of the fastest-selling PWC on the market.”

“At the close of 2017, Yamaha WaveRunners is looking pretty dang strong: among shoppers and current customers, Yamaha ranks highest for reliability and continues as the Number 1 choice for rental organizations for the past 20 years. For 2018, Yamaha is marking 50 years of marine engine technology as well as the 50th anniversary of YamaLube.”

“In regards to the 2018 lineup of WaveRunners, Yamaha is offering 25 models (15 if you exclude color options), all of which feature new coloring, graphics and moldings from last year. And if Yamaha needed 2018 to be any more exciting, it’s projected to produce its one millionth WaveRunner in April, which is sure to be a highly desired production number among the diehards.”

[Read the entire story on The Watercraft Journal]